Extreme | 2010 Ford Mustang SEMA 2009 Wallpapers

2010 Ford Mustang SEMA 2009


LAS VEGAS – The Ford Mustang, America 's favorite muscle car, is also the most customized car in the $31.8 billion aftermarket industry, and there will be no shortage of polished-up ponies at this year's SEMA (Specialty Equipment Market Association) show, which is being held Nov. 3-6 at the Las Vegas Convention Center . “The Mustang is an iconic car,” said Melvin Betancourt, Ford SEMA design manager. “People always want to reinvent it, and everybody has an idea about what the next Mustang should be.” According to Allison Revier, Ford Mustang marketing manager, much of Mustang's popularity in the aftermarket is steeped in tradition. “Many fathers pass down their classic Mustangs to their sons to restore,” she said. “They form emotional ties to the car and create special memories.” But what really drives Mustang's success is a universally shared desire among owners to make their steed unique, says Revier. “The Mustang is a ‘Look at me' car,” she said. “You don't want to have the same Mustang that the guy down the street has. You want to stand apart.” In an effort to feed customization-hungry pony car enthusiasts, Ford recently launched the 2010 Mustang Customizer at www.the2010Mustang.com, a Web site offering an online experience that allows people to create their own virtual Mustangs, choosing colors and decals to complement the all-new design. “Since we know the first thing customers do when they buy a Mustang is customize it, we wanted to show them everything they could do,” explained Revier. “Some of it is concept – changing colors and stripes – but the site also gives us a chance to showcase our Genuine Ford Accessories as well as other aftermarket parts.”